The Sertao Group, founded by José Isidro Pereira and Nazareth Dias Pereira and now run by Luiz Paulo Isidro Pereira, has over 100 years of tradition in producing coffee in the region of Carmo De Minas. Located in the Mantiqueira mountain range, the family has exacting standards on growing and processing fine specialty coffee and wishes to be a national reference for high quality agricultural products. We've been purchasing coffee from this farm since our inception and now select our lots in person every year, at the lab in Carmo. From this coffee we get soft milk chocolate notes with a hint of cherry.